Author: Assembly

This version of the Press Release includes numerous updates

Natarajan strengthens executive client leadership as Assembly scales in North America

NEW YORK CITY, NEW YORK / ACCESS Newswire / March 4, 2026 / Assembly, the global media agency within the Stagwell network famous for making brands perform, has appointed Aruna Natarajan as Chief Client Officer, North America, as the agency expands its client portfolio across the region. Based in New York, Natarajan will report to Jill Kelly, CEO of Assembly North America.

As marketers push for faster, more technology-connected delivery across channels and audiences, Assembly is further strengthening its senior client leadership bench to match the pace and complexity of modern client partnerships. Natarajan will focus on deepening executive relationships, sharpening how teams align to client business priorities, and reinforcing consistent partnership standards across North America.

Her remit spans the full client lifecycle, including account stewardship, client governance, and the operational excellence that supports retention and organic growth. She will work closely with Global Chief Client Officer Andrea Timmerman.

Natarajan joins from WPP Media, where she served as Chief Operating Officer and previously Chief Client Officer, leading large global portfolios and working with senior marketers through transformation and growth.

“Aruna is a standout client leader with the experience to match the scale and ambition of this moment for Assembly in North America,” said Jill Kelly, Assembly North America CEO. “As we continue to grow, her leadership will help us deepen executive partnerships and continue to raise the bar on what clients expect from us as their media and technology partner.”

Natarajan said her priority is scaling a client leadership approach built on trust, clarity, and measurable outcomes.

“The opportunity at Assembly is to continue to elevate client leadership as a practice into true business partnership with clients,” said Natarajan. “That means building trust, developing a deep understanding of their businesses, and identifying how media can unlock growth for their brands. I’m excited to help establish and scale this client leadership practice alongside Jill and the Assembly team.”

ABOUT ASSEMBLY

Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up -not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the performance. We don’t see brand and performance as an either/or. For us, it’s always both. The + symbol in our logo, known as the ORAD, represents this mindset. It’s a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly’s foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers-Brand Performance Planning (BPP) – and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative and commerce. With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world’s most ambitious brands perform. Learn more at assemblyglobal.com.

MEDIA CONTACT:

Mariana Delacqua
Mariana.delacqua@assemblyglobal.com

SOURCE: Assembly

View the original press release on ACCESS Newswire

NEW YORK CITY, NEW YORK / ACCESS Newswire / March 4, 2026 / Assembly, the global media agency built for brand performance within the Stagwell network, today announced the appointment of Aruna Natarajan as Chief Client Officer, North America. Based in New York, Natarajan will report to Jill Kelly, CEO of Assembly North America.

In this role, Natarajan will oversee the growth and health of Assembly’s client relationships across North America, with responsibility for retention, organic growth, and operational excellence. She will evolve how Assembly partners with clients-building a more modern, technology‑enabled approach to client service that deepens value, strengthens long‑term partnerships, and supports sustainable growth.

Natarajan’s mandate includes defining what great partnership looks like across client contracting, governance, and service delivery. She will establish clear standards that ensure consistency, rigor, and scalability across every engagement, advancing Assembly’s operational foundation while optimizing how teams are structured and resourced to deliver measurable business outcomes. A key focus for Natarajan will be developing a more contemporary model for profitable growth; one that moves beyond legacy FTE and commission structures toward value-driven approaches that align talent, performance, and client success.

Natarajan joins Assembly from WPP Media, where she most recently served as Chief Operating Officer, and previously as Chief Client Officer. In those roles, she led large‑scale client portfolios, oversaw complex global operations, and partnered closely with senior marketers navigating transformation and growth. With her combined experience across client leadership and operational execution, Aruna brings a unique perspective to the role with the proven ability to build systems that sustain both performance and partnership.

“Aruna is a proven client leader who understands what it takes to deliver consistent value at scale,” said Jill Kelly, CEO of Assembly North America. “She brings rare fluency across client leadership, operating models, and growth strategies. Her remit is simple and ambitious: make our clients stronger, help them grow, and elevate what great partnership means at Assembly.”

In her new role, Natarajan will oversee Assembly’s North America Client Experience Leadership team and collaborate closely with Global Chief Client Officer, Andrea Timmerman.

“The opportunity at Assembly is to elevate client leadership as a practice into true business partnership with clients,” said Aruna Natarajan. “That means building trust, developing deep understanding of their business and identifying how media can unlock growth for their brands. I am excited to help establish and scale this client leadership practice alongside Jill and the Assembly team.

ABOUT ASSEMBLY

Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up -not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the performance. We don’t see brand and performance as an either/or. For us, it’s always both. The + symbol in our logo, known as the ORAD, represents this mindset. It’s a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly’s foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers-Brand Performance Planning (BPP) – and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative and commerce. With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world’s most ambitious brands perform. Learn more at assemblyglobal.com.

MEDIA RELATIONS CONTACT

Bria Bryant
bria.bryant@assemblyglobal.com

SOURCE: Assembly

View the original press release on ACCESS Newswire

LONDON, GB / ACCESS Newswire / February 24, 2026 / Assembly, the global omnichannel agency built to make brands perform, has been appointed by Jabra, world leading brand in audio, video, and collaboration solutions, as its global paid media agency and lead partner for Amazon services following a competitive pitch process. Assembly’s remit spans full-funnel paid media across search, social, display, video, and retail media, alongside Amazon strategy and marketplace operations, to fuel Jabra’s next phase of global growth.

Pitch Consultants, Tuffon Hall Consultancy, commented: “This was an exceptionally competitive process, and Jabra’s new move towards a direct-to-consumer model marks a major shift for the business. Assembly impressed with a powerful proposition, using their proprietary platform STAGE to create a true intelligence engine for Jabra that supports smarter, more connected growth.”

Why Jabra chose Assembly

Assembly was selected for its ability to connect brand and performance, its strength in forecasting and scenario planning through the proprietary STAGE Experience Engine, and its track record in complex, globally scaled categories. STAGE will bring together Jabra’s media, commerce, and audience data to power always-on insight generation, in-flight optimisation, and clearer measurement of business outcomes.

“Jabra is an iconic innovator in professional audio and video, with ambitious plans to scale how people work, collaborate, and communicate.” said Bridget Hopkins, CEO, Assembly Europe. “Our shared opportunity is to connect brand storytelling with performance media and retail media in a single, accountable system at global scale.”

What the partnership will do

The partnership will establish a unified operating rhythm across regions, aligning brand, demand generation, and ecommerce teams against shared growth and revenue goals.

Assembly will deploy STAGE and its Brand Performance Planning approach to identify and prioritise high-value audiences, design connected journeys from awareness to purchase, and continually rebalance investment across channels and marketplaces based on real-time performance signals.

Sandrine Lloyd, SVP Global Marketing at Jabra commented “The way people work, buy and engage with brands is changing fast, and our marketing needs to move with it. Assembly stood out for their integrated approach and their ability to translate strategy into action at scale. We see this partnership as an important step in accelerating Jabra’s global growth and relevance in a rapidly evolving market.”

ABOUT ASSEMBLY

Assembly is a global omnichannel agency delivering a modern, data-led approach to growth. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up – not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the performance. We don’t see brand and performance as an either/or. For us, it’s always both. The + symbol in our logo, known as the ORAD, represents this mindset. It’s a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly’s foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers – Brand Performance Planning (BPP) – and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative and commerce.  With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world’s most ambitious brands perform. Learn more at assemblyglobal.com.

MEDIA CONTACT

Alex Boniface
Alex.Boniface@assemblyglobal.com

SOURCE: Assembly

View the original press release on ACCESS Newswire